Glossary
Terms used in WhatsApp communities, defined plainly
Plain definitions of the WhatsApp Business Platform, consent and data protection terms that come up when you run a community and make introductions.
15 pages
- WhatsApp 24-hour windowWhen a business can message someone freely on WhatsApp, and why templates are needed after 24 hours.Read more
- Double opt-in introductionAn introduction made only after both people have privately agreed, with nothing shared before two yeses.Read more
- Warm introductionAn introduction made by someone both people know and trust, as opposed to cold outreach.Read more
- Member directoryA list of a community's members and what they can help with, for organisers, members or both.Read more
- Community operatorThe person, or team role, that runs a community's daily work: members, groups, requests and introductions.Read more
- Referral networkA group of professionals who send each other clients, suppliers and contacts.Read more
- WhatsApp Business APIMeta's platform for sending and receiving WhatsApp messages through software, also called the Cloud API.Read more
- WhatsApp message templateA pre-written WhatsApp message that Meta must approve before a business can send it outside the 24-hour window.Read more
- WhatsApp Business Account (WABA)The Meta account that holds a business's WhatsApp templates and billing, identified by the WABA ID.Read more
- Opt-in consentPermission given by a clear, positive action, required before using someone's data or messaging them.Read more
- DPDP Act (Digital Personal Data Protection Act, 2023)India's Digital Personal Data Protection Act, 2023: key terms, duties and timing in plain language.Read more
- Data fiduciaryUnder India's DPDP Act, whoever decides why and how personal data is processed.Read more
- Community-led growthGrowth that comes from members helping, referring and keeping each other, rather than from sales or the product alone.Read more
- Member matchingPairing community members who should talk, by hand or with software, with consent and fairness.Read more
- Community churnThe rate at which members leave, stop renewing or go quiet, and how to measure it.Read more
30-day pilot
Make your first introductions this month
We connect your business number, set up join links for two or three of your groups and help your first members get introduced.