Skip to content
Milvao
Glossary

WhatsApp Business Account (WABA)

The account on Meta's platform that holds a business's templates and billing, inside a business portfolio. Software asks for its ID when you connect a number.

How it works

Definition: A WhatsApp Business Account, or WABA, is the account on Meta's WhatsApp Business Platform that holds a business's message templates and billing details, and works alongside the account holding its business phone number. It sits inside a Meta business portfolio. Meta's current documentation calls it a Messaging account, but its ID is still the WABA ID that software asks for when you connect a number.

Key takeaways

  • The WABA holds templates and billing; the phone number sits in a linked WhatsApp account.
  • Each account belongs to exactly one Meta business portfolio.
  • Software built on the API asks for the WABA ID during set-up.

What a WhatsApp Business Account contains

Meta's documentation, read on the date below, describes two account types. A Messaging account, still identified by the WABA ID, holds message templates and billing details. A WhatsApp account holds a single business phone number. You need both to send and receive messages and to manage templates, and each must belong to only one business portfolio.

Limits to know

  • Templates: 250 per Messaging account while the portfolio is unverified, rising to 6,000 once it is verified and a number has an approved display name.
  • Phone numbers: initially 2 registered business numbers per account hierarchy, which Meta can raise to 20.
  • Meta may change these limits, so check its current documentation.

Where to find your WABA ID

In Meta Business settings, open Accounts, then WhatsApp accounts, and click your account. The ID is the long number under its name. Milvao's guide to connecting your WhatsApp number walks through it step by step.

A WhatsApp Business Account for your community

Milvao connects to a WABA under the community's own business portfolio, so the number, templates and Meta's message charges stay with the community. The owner enters the WABA ID and a permanent system user token; Milvao finds the phone number ID itself and checks the number, permissions, webhooks and its four templates.

Sources

Facts about WhatsApp and other services come from the pages listed, on the dates shown, and can change.

FAQ

Questions about whatsapp business account

No. The Business app runs on a phone. A WABA is an account on Meta's platform used by software through the API.

You need a Meta business portfolio. Verification raises some limits, such as the number of templates you can create.

Yes. Meta starts businesses with up to 2 registered numbers per account hierarchy and can raise that to 20.
30-day pilot

Make your first introductions this month

We connect your business number, set up join links for two or three of your groups and help your first members get introduced.

Talk to us