Key takeaways
- Glue Up runs the association: CRM, memberships, events, email, payments. Milvao runs one thing: introductions over WhatsApp.
- Glue Up's speed networking pairs attendees at random for short video meetings. Milvao matches a stated need to a member who offers it.
- Glue Up lists no WhatsApp integration. Milvao works only on WhatsApp.
- Glue Up starts at $3,000 a year on annual contracts. Milvao starts with a ₹4,999 pilot, then ₹2,999 a month.
What each does
Milvao
Milvao sits beside an association's WhatsApp groups. Members join through a link in each group and set up a profile with their city, skills and the cities they serve. When a member needs a supplier, advisor or contact, they ask Milvao privately. Milvao asks a suitable member and, once both agree, sends each the other's number. Operators see requests, introductions and simple metrics.
Side by side
| Compared | Milvao | Glue Up |
|---|---|---|
| Main job | Private requests and introductions between members | Association management: CRM, memberships, events, payments and email source |
| Where members are | In WhatsApp, with the community's business number | In Glue Up's platform and the My Glue app, on the App Store and Google Play source |
| Member directory | An operator directory, plus an opt-in directory for members and opt-in public profiles | The directory helps members connect with each other or the general public, and the organisation controls what each directory shows source |
| Networking and matching | Matches a member's stated need to members who offer it, ranked by service, city and other factors | Speed networking automatically pairs attendees at random for short one-to-one video meetings source |
| Messaging between members | Contact only through an introduction both agreed to | The Community Power-Up includes public and private groups and direct messaging source |
| Dues, events, email | None | Membership, event management, online payments and newsletters are in the entry plan source |
| Chapters | One community per account; several chapters under one account is planned | Chapter management is sold as a Power-Up source |
| Official WhatsApp Business Platform, on the community's own number | WhatsApp is not among the listed integrations source | |
| Price to start | ₹4,999 pilot, then ₹2,999 a month on Starter | Essential from $3,000 to $6,500 a year, billed annually source |
Pricing
Pilot: ₹4,999 for 30 days, one payment that doesn't renew, set up with you. Starter: ₹2,999 a month for one community, one business number, up to 300 onboarded members and 2 operator seats. Growth: ₹6,999 a month for up to 1,000 onboarded members and 5 operator seats. Yearly billing gives two months free on both. Larger networks: priced with you. INR prices include GST. Meta bills its WhatsApp message charges to your own WhatsApp Business Account, separately. Members never pay. Details on the pricing page.
- Glue Up: Essential from $3,000 to $6,500 a year and Advanced from $8,000 to $18,500 a year; Enterprise on request. All plans are billed annually. source
- Glue Up: Power-Ups (chapter management, certification management, community, website and branding, integrations) show no price. source
Software for running an association, or one service on top
Glue Up is a system of record: who is a member, who has paid, who attended which event. Milvao keeps none of that. It knows who joined through a link, what they offer and who has been introduced to whom.
A chamber or trade body on Glue Up whose members still talk mostly in WhatsApp groups could add Milvao for introductions without changing anything else. The two don't connect, so a member's Glue Up record and Milvao profile are separate.
Where Milvao is weaker
- Milvao has no CRM, dues, invoicing, events, email newsletters or certifications.
- Milvao has no member app or messaging between members. Its community mini-site is one page on milvao.com with an opt-in directory, not a full member website.
- Several chapters under one account is planned, not available. Matching runs across the whole community.
- Bot replies are in English only. Glue Up lists multi-language support on its Enterprise plan.
- Milvao is an early-stage product focused on India, and Starter covers 300 onboarded members.
Which to choose
Choose Glue Up
You need to run memberships, dues, events, email and chapters in one system, and members will use an app.
Choose Milvao
Your association's members talk in WhatsApp groups and you want introductions between them handled privately and with consent.
Sources
- www.glueup.com/pricing (checked 5 November 2026)
- www.glueup.com/ (checked 5 November 2026)
- www.glueup.com/membership-management-software (checked 5 November 2026)
- www.glueup.com/features/speed-networking-software (checked 5 November 2026)
- www.glueup.com/features/integrations (checked 5 November 2026)
This comparison is based on information Glue Up publishes, read on the dates shown. It is not a scored hands-on benchmark. Glue Up is a trademark of its owner. Milvao makes a competing product. Corrections are welcome through our contact page.